Yeah, I suppose there's a significant number of people in that category. On the other hand, I'm assuming Toyota has done significant focus group work to come to some kind of conclusion as to why they're not doing that? Do we know upper-middle class folks w/ the $700 REI outfit want this (a less-capable, mpg focused Land Cruiser)? I don't have an answer to that but I'm thinking Toyota has asked the question.I see what you mean, but for the U.S. - 90% of people want to look off-road ready but will never do it. Arcteryx jackets in a 4runner going to soccer games and malls exclusively. I'm not making fun here, I really think an AWD LC with 34MP would outsell the more capable version. Or at least that same setup in a 4runner would.
Personally, I'm surprised there's OEMs offering any of the off-road capability we're getting lately as I would also assume most folks here, seeing off-road capability as a priority, are a minority. If anything, it feels like these vehicles have become more capable and purpose-built for off-road over the past ~20 years. I can't answer why though, and it doesn't seem intuitive to me, but I'll certainly take it.
Not entirely related but I could see the uproar/crisis if Toyota did make a Land Cruiser that kept the appearance but prioritized mpgs and refinement. It would likely set social media ablaze and add to the fire from folks who are already telling us this upcoming 250 series Land Cruiser isn't a REAL Land Cruiser but instead an over-gadgeted, driving nanny-bloated, pleasure vehicle. There's probably reasons the lumber wagon-like riding Jeep Wranglers w/ front & rear solid axles have been faithfully selling for decades and Jeep hasn't pulled-back the capability for refinement/mpgs. I can't say what that reason is besides there's a significant market for them as they are - even if most of them are used as soft-roaders. They just keep selling, and now the Bronco's here and Ford certainly didn't take any short-cuts w/ capability while being somewhat of a pig regarding efficiency - though still "ok" mpgs considering the equipment at ~20 mpgs highway.
Could they all sell better if they did do what you suggest? I suppose, but I don't have the information Jeep, Toyota, and Ford has. There may be more people out there than we give credit for that will take the hit on mpg or even refinement to have a vehicle that can do what the Land Cruiser (and the others) can do in an emergency-type situation. May be a "better to have it and not need it vs need-not-have" kind of situation but I have no clue. If anyone can figure out making available a "having cake and eating it too" option, regarding capability w/ mpgs, I'll take a serious look at it.