Toyota Land Cruiser ROX Concept Debuts at SEMA 2024 as an Open-Air Adventure Vehicle

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Toyota Land Cruiser ROX Concept debuts at the 2024 SEMA show with an open-air transformation inspired by the Classic FJ40. This concept combines Toyota's great off-road heritage; it's roof is removed and reinforced with the structural elements to come up with a rugged beach-ready pickup. It was designed by Toyota's Calty design research studio, and it pushes the brand of iconic SUV, getting rid of convectional elements and adding on a high-strength reinforcement, ensuring both durability and style.
Toyota Land Cruiser ROX Concept Debuts at SEMA 2024 as an Open-Air Adventure Vehicle

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