I’ve been a Jeep guy my whole life. I’ve owned almost every model Jeep for the past 30 years.
I was also shopping the new Grand Cherokee when I bought my Land Cruiser. The GC had massage seats, night vision and super plush interior, but when it all boiled down, I realized what I was looking for was an SUV that’s really good at being an SUV.
Jeep used to have that in the WK2, but that’s where it ended. The new WL Grand Cherokee is more on par with a Highlander than a Land Cruiser.
So with Toyota being the last Pure Play SUV manufacturer, with body on frame, towing capacity, trailer brake controller, lockers, sway bar disconnect, it became a no brainer.
Jeep was too focused on mall crawling with the Grand Cherokee whereas Toyota went purist and made a really damned good SUV that can drive well off road AND on road.
PS… I will have an old Wrangler again some day, but as a second vehicle. Can’t beat that top off, doors off feeling.