What is this patch for?

They are dealer add-ons. My dealer mentioned that they can install it for free, but I declined. In my opinion these small PPFs look terrible after 2-3 years on light colored cars when the dirt and road grime start to buildup on the edges.
 
my theory is mid trims don't have this because they have the running board....
can anyone validate?
 
It doesn't feel like a film given the thickness. The body also sounds different when I knock it here comparing to area around it. What I am the most curious is why it doesn't come with other First Edition which also have rock slider.
My FE with rock sliders has it in several areas. It's an option.
 
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