The 2025 Toyota 4Runner Trailhunter ($40,770 starting in the US, $54,200 starting in Canada )
Yeah, that's definitely misleading.Trailhunter model doesn't start at $40k, it starts at $68k.
I've read/watched a number of reviews that compare the LC 250 to the 6th gen 4Runner, and it's often pointed out how similar they are but the 4Runner is a "better value" because it starts at a lower price.
While true in an over-simplified way, I think the more accurate way to look at it is that 4runner is available with considerably more trim level options, some of which are certainly less expensive than the base 1958 LC, but once you get into comparably equipped trim levels with the hybrid power train, the prices start to match up as expected.
Toyota can afford to offer the minimally equipped/optioned ~$40K SR5 version because the 4Runner brand doesn't demand the same minimal level of quality that "Land Cruiser" does (even a Prado), and because I'm sure they plan to sell a LOT more 4Runners in the US than Land Cruisers, so it makes more sense to offer a lot more trim level options across a broader range of prices.
I don't think you can go wrong with either one, but I also don't think that one necessarily represents a "better value" over the other either, it just comes down to what you, the buyer, wants.