This is definitely happening already. I am a fan of CarEdge on YouTube, and they've been preaching it for months.
It's already happening at Stellantis dealerships (Chrysler, Dodge, Jeep, Ram). I drove a Grand Cherokee back on July 2nd or 3rd, and dealerships have been contacting me with lower...
I became #1 on the allocation list at a dealership here in Columbia, SC yesterday.
I'm a little worried, though, because I noticed nearly every car in the showroom had "market adjustments" of $5,000 or $10,000 on them, which is absurd. I looked up the VINs, and they had all been sitting there...
I currently drive a BMW, and was close to replacing it with a Jeep Grand Cherokee, but yesterday I stopped by the local Toyota dealership and became #1 on the list for the '24 Land Cruiser instead.
I've owned several Toyotas, but never a Land Cruiser, so this will be my first.